Their unique marketing strategy has allowed them to create a loyal base of customers who are truly invested in their community-centric brand. He also shares the benefits and challenges that came with working with family and what he learned from the experience. TLDR; it turns out that family businesses can get along just fine together!

Learn more about our guest:

Rozin Abbas, Co-founder & Chief Revenue Officer at Roo & You

Tom Collver

Host

Hey! I’m Tom Collver and I’m exactly 50% of the Commerce Chefs Dynamic Duo (#CCDD). This is my completely original bio.

I’ve been told that I have a rare and powerful combination of boldness and creativity and that my voice could put a baby unicorn to sleep in minutes. (Thanks mom.) While all of that is true, the most important thing you should know about me is that I have an undying curiosity that thirsts to absorb the best ideas from the world’s most profound business leaders. That’s what this show is all about.

I’m a multi-hyphenate creative-entrepreneur-college design professor, and I’m extremely involved in many areas of the arts community. I’m an avid movie lover, musical lover, food lover, pun lover and love lover. 

I’m also co-founder of one of the planet’s most sought-after eCommerce creative agencies, pb+j. We build some of the most kick-ass and high-performing stores on the digital block, and we wake up every day set on filling the future of commerce with human-centred and joyful interactions. 

I’m proud of a lot of things in my life—like holding the world record for the largest city LipDub*—but I’m most proud of my two perfect (yes, perfect) children and my loving wife (she thinks she’s perfect, too). 

Oh, and Kyle. I’m proud of Kyle. 

* true story

Kyle Dutka

Host

Hi there internet stranger! I’m Kyle Dutka, the other half of the Commerce Chefs (side-) show.

I’ve spent nearly the past two decades (and yes, I do feel old saying that) in the marketing and creative space. I’ve had the pleasure to wear many proverbial hats including that of strategist, designer, marketer, and entrepreneur, but the most hat I’m proud of are those worn by the incredible teams I’ve had the honour to help craft and co-lead alongside my better looking half, Tom Collver.

I’m constantly inspired by the folks that choose to call pb+j their creative home, and the brands who entrust us with their stories. We’ve had the privilege to work alongside some of the best and bravest in DTC eCommerce and beyond, and getting an excuse to virtually sit down to talk commerce with these legends…that’s the real motive behind this show, and I’m not afraid to say it!

I’m an aspiring father of two, alongside a brilliant wife, who remind me on the daily that a more joyful and human-centred future, especially in commerce, is possible. I’ve also been known to lose frequently at squash to my pure-gold of a co-founder Tom, but my pandemic record is spotless. So there’s that?